GUESS is one of the most fashionable fashion companies in the world because has premium image and glamorous collections. In 1980, the denim was obsolete and not fashion. Brand designers, the Marcian brothers, have combined European style with traditional American fabric and changed denim perception by molding a sensible, innovative and timeless line of Marilyn Jean. The brand's success is innovative advertising, which focuses on brand image rather than specific products and expresses attitudes and lifestyles. When people think of GUESS, they think of "Guess Girls" and international icons such as Claudia Schiffer, Eva Herzig, Naomi Campbell, Adrian Lima, or Jennifer Lopez. The "Girl of Guess" describes the spirit and the seduction of the brand - a view of life as art, and the unremitting sense of discovery continues to evolve in the life of the American dream. It is a enthusiasm and passion that drives the company forward. One world, one brand.
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