Under Armour was founded in 1996 by a former US football player from the University of Maryland, Kevin Plank. The traditional cotton T-shirt he wore under the football equipment quickly soaked-sweat making it unpleasantly heavy. That's why he came up with T-shirts that will help the body regulate body temperature and increase performance.
Nowadays, Under Armour is a leading developer and retailer of functional clothing, footwear and sports equipment that use the best athletes in the world. The ambassadors of the brand include boxer Anthony Joshua, skier Lindsey Vonn, basketball player Stephen Curry and Czech Olympic winner Martina Sáblíková.
The main goal of Under Armour is to make all athletes better.
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